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Characteristics of Written Text in E-Commerce Websites

Vengadasamy, Ravichandran , and Azhar Jaludin , and Afendi Hamat, (2004) Characteristics of Written Text in E-Commerce Websites. Internet Journal of e-Language Learning & Teaching, 1 (2). pp. 15-32. ISSN 1985-6024

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Official URL: http://pkukmweb.ukm.my/mojel/pdf/Ravichandran.pdf

Affiliations

Universiti Kebangsaan Malaysia. Faculty of Social Sciences and Humanities
Universiti Kebangsaan Malaysia. Faculty of Social Sciences and Humanities
Universiti Kebangsaan Malaysia. Faculty of Social Sciences and Humanities

Abstract

The study focuses on characteristics of written text found in e-commerce web sites, specifically in retail web sites. Retail web sites are web sites that facilitate buying and selling over the Internet. The aim of the study is to find out the types of sentence structures, voice, verb forms, and word choices that are popular with retail web site designers. Data were gathered through reviews of popular retail web site. The study revealed that the dominant sentence structures used in web site discourse were simple rather than compound or complex. Also, the use of the active voice and strong verb forms were quite common in the web sites that were reviewed. The findings have implications for language trainers preparing graduates for the K-Economy.

Item Type:Journal
Additional Information:Continued: Malaysian Online Journal of e-learning
Keywords:E-commerce web site, web site design, language trainers
Subjects:P Language and Literature
L Education
ID Code:10393

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