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Correlation between Internet and ICT, Web Site Development, and Internet Marketing: Perception of Marketers in Malaysia and Singapore

Chai, Lee Goi, (2007) Correlation between Internet and ICT, Web Site Development, and Internet Marketing: Perception of Marketers in Malaysia and Singapore. Journal of Internet Banking and Commerce, 12 (2). 28 p..

Full text not available from this repository.

Official URL: http://www.arraydev.com/commerce/jibc/2007-08/ChaiLeeGOI_Final_PDF%20Ready.pdf

Affiliations

Curtin University of Technology, Sarawak Campus, Malaysia

Abstract

The main objective of this study is to review the adoption of Internet and ICT, Web site development and Internet marketing, as well as to study the correlation between these three factors. This study also tries to study marketers’ perception in Malaysia and Singapore on the implication of the Internet and ICT on Web site development and implication of Web site development on Internet marketing. The overall of 200 samples shows that the correlation between the Internet and ICT, Web site development, and Internet marketing are positive. The analysis of each country, Malaysia and Singapore also shows that there are positive correlations for all the variables. The study proved that the Internet and ICT has a statistically significant positive impact on Web site development in Malaysia and Singapore. The study also concluded that Web site development has a statistically significant positive impact on the Internet marketing in Malaysia and Singapore.

Item Type:Journal
Keywords:Internet and ICT; Web Site Development; Internet Marketing
Subjects:H Social Sciences
ID Code:1873

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