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Factors Influence Development of E-Banking in Malaysia

Goi, Chai Lee, (2006) Factors Influence Development of E-Banking in Malaysia. Journal of Internet Banking and Commerce, 11 (2).

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Official URL: http://myais.fsktm.um.edu.my/cgi/users/home?screen=EPrint::Edit&eprintid=1876&stage=core

Affiliations

Curtin University of Technology, Sarawak Campus

Abstract

There are several underlying forces coming together have caused the E-banking development in Malaysia. The development mainly because of new marketing strategy especially to create E-Customer Relationship Management (E-CRM) and to improve banking activities. The other reasons are development of technology, applications and tools, as well as supported by the government.

Item Type:Journal
Keywords:E-Customer Relationship Management
Subjects:H Social Sciences
ID Code:1876

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