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The Profiling the Internet Banking Adopter

Cheah, Kooi Guan, and Sanmugam, A, and Tan, Soon Yin, (2005) The Profiling the Internet Banking Adopter. Journal of Internet Banking and Commerce, 10 (1).

Full text not available from this repository.

Official URL: http://www.arraydev.com/commerce/jibc/2005-02/Profiling.HTM

Affiliations

Universiti Sains Malaysia, School of Distance Education
AmBank, Malaysia
Malayan Teachers College, Penang, Malaysia

Abstract

This paper presents the profile of the internet banking adopter in Malaysia based on a large scale survey. A logistic model is used to estimate the probability of a bank customer adopting internet banking. The profile of the adopter is constructed using demographic, social economic and technological capacity indicators. The method is a very simple one, which can be used by financial institutions to gain better understanding of their own internet banking customers.

Item Type:Journal
Subjects:H Social Sciences
ID Code:1884

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