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Strategi Pendidikan Perniagaan di Alaf Baru

Mohd. Hizam Hanafiah, (2003) Strategi Pendidikan Perniagaan di Alaf Baru. Jurnal Pendidikan (UKM), 28 . pp. 15-32. ISSN 01266020

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Universiti Kebangsaan Malaysia. Faculty of Business Administration


This article studied how UKM can achieve competitive advantage in business education in the new millennium. Internal analysis has been conducted to recognize strengths and weaknesses while external analysis has been done to identify opportunities and threats that they may face in the new millenium. SWOT Matrix was use to generate relevant alternative strategies depending on the current strengths, weaknesses, opportunites and threats. Formulating a flexible policy is the core strategy that needs change in administration policy, use as culture approach, university restructuring. It also includes complimenting the current infrastructure, breaking down the bureaucratic barrier, rechecking the process of management and development of human resources and lastly broading the university fund. Five important strategies which are proposed are developing a center for excellence in business education, restructuring education program, improving pedagogy and education strategy, rearranging publishing strategy and strengthening research strategies, consultation and social services.

Artikel ini mengkaji bagaimana UKM boleh memiliki kelebihan bersaing dalam pendidikan perniagaan di alaf baru ini. Untuk itu, analisis dalaman dilakukan untuk mengenalpasti kekuatan dan kelemahan semasa sementara analisis luaran dilakukan untuk mengesan peluang dan ancaman yang perlu dihadapi terutamanya di alaf baru ini. Seterusnya Matriks SWOT digunakan untuk menjana strategi-strategi alternatif yang sesuai berdasarkan kekuatan, kelemahan, peluang dan ancaman semasa. Pembentukan dasar yang luwes merupakan strategi teras yang memerlukan perubahan dasar pentadbiran, pendekatan budaya, penstrukturan semula organisasi, melengkapkan infrastruktur semasa, mengatasi halangan birokratik, menyemak semula proses pengurusan dan pembangunan sumber manusia serta meluaskan dana universiti. Lima strategi penting yang dicadangkan ialah pusat kecemerlangan pendidikan perniagaan, pembentukan semula program pengajian, pembaikan pedagogi dan strategi pendidikan, menyusun semula strategi penerbitan dan memperkemaskan strategi penyelidikan, perundingan dan khidmat masyarakat.

Item Type:Journal
Keywords:Business education, University business education
Subjects:L Education
ID Code:2755

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