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Gelagat Pembelian Barang Cetak Rompak: Kesan Faktor Harga dan Pendidikan

Lim, Hock Eam, and Hussin Abdullah, (2004) Gelagat Pembelian Barang Cetak Rompak: Kesan Faktor Harga dan Pendidikan. Jurnal Ekonomi Malaysia, 38 . pp. 81-98. ISSN 01271962

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Official URL: http://pkukmweb.ukm.my/~penerbit/jurnal_pdf/ekon38_04.pdf

Affiliations

Universiti Utara Malaysia. Faculty of Economics
Universiti Utara Malaysia. Faculty of Economics

Abstract

This research study about the influence of price factor and education into the VCD/CD pirates purchase behavior of Kedah with Tobit model which estimated this research show that the low price of VCD/CD pirates is the main attraction. But, this price factor earn that is not significant in the quantity of VCD/CD pirates purchase. The education level shows the positive effect on the quantity of VCD/CD pirates that have been bought. This result means that the porblem of VCD/CD pirates purchase is not about do not have enough knowledge, but is about insufficient in copyright or paten appreciation. This research also shows that it has writing in the sum of education level. In the effort to solve the problem of VCD/CD pirates, this research suggest the strategy to build market level for the original of VCD/CD control the maximum price and enforce tha law onto the buyer.


Kajian ini mengkaji pengaruh faktor harga dan pendidikan ke atas gelagat pembelian VCD/CD cetak rompak di Kedah. Dengan model Tobit yang dianggarkan, kajian ini mendapati bahawa harga rendah VCD/CD cetak rompak adalah penarik utama. Tetapi, faktor harga ini didapati tidak signifikan di dalam pembelian kuantiti VCD/CD cetak rompak. Tahap pendidikan didapati mempunyai kesan positif terhadap kuantiti VCD/CD cetak rompak dibeli. Dapatan ini bererti masalah pembelian VCD/CD cetak rompak bukan masalah kekurangan pengetahuan, tetapi adalah masalah kekurangan penghargaan hak cipta atau paten. Kajian ini juga mendapati terdapatnya kewujudan pincangan penjumlahan tahap pendidikan. Dalam usaha menangani masalah VCD/CD cetak rompak, kajian ini mencadangkan strategi mewujudkan pasaran terpakai untuk VCD/CD asli, kawalan harga maksima, dan penguatkuasaan undang-undang ke atas pembeli.

Item Type:Journal
Keywords:Model Tobit, VCD/CD cetak rompak, illegal gain, bias agregat
Subjects:H Social Sciences, Economics, Sociology
ID Code:6052

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