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Professionalism and Ethics : Is the Tobacco Industry Damaging the Health of the Public Relation Profession?

Khor, Yoke Lim, and Adnan Hussein, (2006) Professionalism and Ethics : Is the Tobacco Industry Damaging the Health of the Public Relation Profession? Kajian Malaysia, 24 (1 & 2). pp. 55-71.

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Official URL: http://www.usm.my/km/24-06/KM%20ART%204.pdf

Affiliations

Universiti Sains Malaysia, School of Communication.
Universiti Sains Malaysia, School of Communication.

Abstract

In most parts of the world, public relations (PR) is seeking recognition as a profession. The path to gaining professional status hinges on its adherence to professional ethical standards. This paper argues that it is inappropriate for public relations practitioners to represent the tobacco industry because it is against the PR ethics of upholding truth and public interest. The paper cites historical tobacco industry documents to reveal that the industry would not hesitate to use unethical means to maximise profits

Item Type:Journal
Keywords:Ethics, Profession, Public relations, Tobacco industry, Public interest, Mass media, Malaysia
Subjects:H Social Sciences, Economics, Sociology
P Language and Literature
ID Code:6771

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