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Food Purchasing Behaviour of Metropolitan Consumers

Jariah M., and Laily P., and Sharifah Azizah H., and Zumilah Z., and Mohd Fadzli S., (2003) Food Purchasing Behaviour of Metropolitan Consumers. Malaysian Journal of Consumer and Family Economics, 6 . pp. 1-10. ISSN 1511-2802

Full text not available from this repository.

Affiliations

Universiti Putra Malaysia. Faculty of Human Ecology.
Universiti Putra Malaysia. Faculty of Human Ecology.
Universiti Putra Malaysia. Faculty of Human Ecology.
Universiti Putra Malaysia. Faculty of Human Ecology.
Universiti Putra Malaysia. Faculty of Human Ecology.

Abstract

The objectives of the study reported in this paper were to identify (1) profile of consumer based on market outlet, (2) food purchasing behaviour and (3) preferences of metropolitan consumers. A total of 400 respondents from each metropolitan cities of Kuala Lumpur, Ipoh, George Town, Johor Bharu and Kuantan were interviewed. The respondents represent type of marketing channel and weekend vs. weekday shoppers. The findings of the study revealed that the retail shop was preferred by the dual earner, the night market by the single earner and the supermarket by the no-earner households. Interestingly the hypermarker and supermarket were preferred by all types of family. The figures did not show much difference in the frequency of food purchase between male and female respondents. When places of shopping for different food groups were compared with household income groups, the higher income group tended to shop in the supermarket. Most of the respondents gave very important priorities to local brands while choosing food products.

Item Type:Journal
Keywords:Consumers, Malaysia, Johor, Pahang, marketing channels
Subjects:H Social Sciences, Economics, Sociology
ID Code:9416

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