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Information Search Behavior: A Comparative Study of Young and Old Adults

Ong, Fong Sim, and Tang, Chee Yik, (2003) Information Search Behavior: A Comparative Study of Young and Old Adults. Malaysian Journal of Consumer and Family Economics, 6 . pp. 22-31. ISSN 1511-2802

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Affiliations

University of Malaya. Faculty of Business and Accountancy.
University of Malaya. Faculty of Business and Accountancy.

Abstract

This study was an attempt to examine the information search behaviour of young and old adults in the purchase of high involvement products. The usage and importance of information sources and degree of search were examined. The model of external information search (Srinivasan and Ratchford, 1991) was tested by examining the hypothesized relationships. Comparisons between the young and old were then made. Findings show that the young and old do not differ significantly in terms of the use of sources of information. On the whole, the information search activities are low among young and old adults. Based on Pearsons correlations, the findings support the hypothesized relationship that experience tends to reudce search activities. Perceived knowledge is positively correlated with perceived benefits; positive experience is negatively correlated with perceived benefits, and perceived risk has a positive relationship with perceived benefits.

Item Type:Journal
Keywords:Information seeking, Youth
Subjects:H Social Sciences, Economics, Sociology
ID Code:9418

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