%A Bracic, Janko %A Moslehian, Mohammad Sal %J Bulletin of the Malaysian Mathematical Sciences Society %T On Automatic Continuity of 3-Homomorphisms on Banach Algebras %X A linear map $\varphi : \mathcal{A} \rightarrow \mathcal{B}$ between (Banach) algebras is called 3- homomorphism if $\varphi (abc) = \varphi (a)\varphi (b)\varphi (c)$ for each $a, b, c \in \mathcal{A}$. We investigate 3-homomorphisms on Banach algebras with bounded approximate identities and establish in two ways (for unital and non-unital cases) that every involution preserving homomorphism between $C^\ast$-algebras is norm decreasing. %N 2 %K 3-homomorphism, Homomorphism, Continuity, Banach algebra, Bounded approximate identity, Second dual, Arens regularity, C*-algebra. %P 195-200 %V 30 %D 2007 %I Penerbit Universiti Sains Malaysia %L myais1459