%A   Laksmi
%O Edited by Abrizah Abdullah et al. Kuala Lumpur: Library and Information Science Unit, Faculty of Computer Science & Information Technology, University of Malaya, 2007. ISBN:9789834349103.
%T The Effectiveness of Reading Habit Promotion in 
Public Libraries of DKI Jakarta Province

%X This paper examines the effectiveness of the implementation of reading habit promotion in Indonesia. Most Indonesians are still confined to the oral tradition. The education system does not form reading habit among the students and parents do not have time to inculcate the reading habit among children. One of the many institutions responsible to develop reading habit is the public libraries. This qualitative study investigates the management of the reading promotion, beginning from the types of the programmes carried out, the concept, why they implemented it, how it was implemented, their perceptions of the reading habit, and their belief and values of the reading culture. The findings, which are analyzed based on cultural perspective, show that the promotion of reading habit in Perpumda has increasingly improved. The reading programmes to promote reading habit are services, competitions, and book exhibition. Although the library staffs have little understanding of value of reading, they have high spirit on continuing trial and errors. They are good in coordinating five municipal public libraries. They feel they should improve communication skills and understand the meaning of reading, supported by strong commitment. With this actions, reading habit promotion can be more effective, even though the activities are constrained by government rules. Other suggestions which could be appropriate are that superiors should involve subordinates, be more proactive and welcoming to the users, participants and their institutions, and understand what their roles are. This study is expected to be able to develop library and information science work, especially in the management of reading promotion in public libraries. From the social perspective, this study hopefully could contribute to Perpumda or other public libraries in dealing with developing and inculcating reading habit.
%K Reading habit; Reading effectiveness; Promotion of reading; Reading programmes; Public libraries; Communication; Indonesia.



%P 165-172
%D 2007
%C Armada Hotel, Petaling Jaya, Malaysia. ISBN 9789834349103
%I Library & Information Science Unit, Faculty of Computer Science & Information Technology, University of Malaya Kuala Lumpur
%L myais29